In 2017, we launched Blaupunkt Audio in India. While there was an older generation who recognised the brand, India’s youth had not heard of it. A powerful marketing strategy, an understanding of what the consumer really wanted, and innovative products have helped build the brand as a fast pace. Today, Blaupunkt is recognised as one of the premium audio brands in India. While the brand image is very premium the real achievement is that it is known for delivering real value for money. Blaupunkt is now a leader in the audio sector with a complete range that includes Soundbars, Bluetooth Speakers, TWS, Headphones, ANC Earbuds, Party Speakers and more.
Building a Global
Brand.Making
it relevant in India.
Recognising India’s unique needs, we’ve been developing new products right from the start. From Compact Soundbars to ANC Earbuds to Neckbands and Boomboxes. We have constantly been the first to introduce new concepts. Most have these have become immensely successful and have paved the way for other innovations
Led the Type C revolution in India
We recognized the advantages of Type C connectors early and gave Blaupunkt products this Competitive edge.
1st Compact Dolby Soundbar
We saw the need for premium sound and created a range of standalone compact Soundbars that was accessible to all.
The 1st ANC Headphones
Blaupunkt gave India its 1st ANC Headphones. This Noise Cancellation technology set the stage for the launch of Moksha ANC.
Set the Tone for Party Speakers
BT Speaker needed to evolve. And we did just that to create a new category called Party Speakers. Today this is a must have for every young Indian.
Led the TWS Revolution in India
Earbuds in India are both a style statement and a necessity. We led this revolution and powered it with powerful innovations.
1st Soundbar with Built-in Battery
India loves its entertainment. And it must not stop. So, we created the 1st soundbar with a built-in battery. Now Movies and Music don’t stop.
The Loyalty Program That Gives You More
We created and launched Blaupunkt’s first loyalty program in the World. This is the only loyalty program that rewards you not just when you purchase but also for all your interaction with the brand on social media. In just a few years it has grown fast to become the most rewarding program in the category.